Where to start?

Getting into renewable energy.

What a nice thought. 

After many years working in product development for a leader in the industrial power tools arena I thought it would be easy. I have professional experience in marketing, sourcing, testing, manufacturing, mechanical as well as electrical engineering, and some project finance. I'm a good engineer...It cannot be that hard!

But it is...

There is a difficulty in accepting that it's not easy switching industries after a certain age. I am 32 and cannot even dare imagine how complicated and difficult it must be for anybody older than myself. I have worked for only one company since I graduated from college. Some people tell me this is great because it shows that I care and have dedication and loyalty while others tell me this is terrible because it shows lack of ambition and hunger for success...
Whatever it may be, I believe I became pretty good at what I did and I enjoyed every minute of it. I developed products for one of the best power tools manufacturers in the world.
As much as I liked my job, I felt a higher calling... I wanted to do something that would benefit my fellow man.
Renewable energy called my name... I didn't know what that meant, I just wanted to be part of the energy revolution. I looked for jobs in the space for a few years and never found anything that matched my profile. Everybody seemed to look for people that had previous experience in renewable energy! People that came from other industries didn't seem to have a chance of ever getting hired... I looked in every job board,  industry specific website, and online group. If you were not already in the industry, it seemed impossible to get in...
I understand some of the reasons for this selectivity, but it felt like I was 21 again... you cannot get a job without experience, but nobody will hire you to give you the experience because you don't already have it... oh yes, just like graduating from college all over again... but now in my thirties...

My first Eureka moment, I'm hoping to have many others, came when I realized that education was the way. So, to keep this introduction brief, I'm going to skip the details and just tell you that I quit my job and started a full time MBA program in an attempt to move into the energy space, more specifically the renewable energy space.

But being in a full time MBA program quickly proved to not be enough. I have quickly come to the realization that business, marketing, human resources, accounting, and finance classes will not take you there on their own merit.

Endless hours of networking and independent study, on the other hand, hopefully will... I'm hoping that speaking to the right people... and having the right things to say when speaking to them, will prove to be the right way to go.

So as part of this blog, I will explore the oceans of information that surround renewable energy in the internet. I have, in my haste to become learned in the topic, come across many pieces of information that contradict each other. I believe that all information posted has a certain amount of bias to it, and it is my goal to reach a basic understanding of the industry by sifting through this information.

Information and communication technology (ICT) can be a powerful friend and adversary in this quest. The vast amount of information available on this topic make it very difficult to feel confident about anything you read. I will attempt to make good use of ICT in order to cross reference information and navigate through the mine field of renewable energy garble in the internet and find the basic trends and the most compelling and important information required to carry an intelligent conversation on the topic... and hopefully get a job in the industry...

Stay tuned for more!
Joao